Based in Tel Aviv, we've spent years working with individuals and small businesses who wanted to make sense of their financial records. Not just organize them—actually understand what they mean.
Explore Our ProgramsStarted with weekend workshops helping friends navigate their business records. People kept asking questions we hadn't thought about—like why their bookkeeper's reports didn't match what they remembered spending.
Moved into a proper space and developed structured courses. Learned that most people don't need accounting degrees—they need someone to explain things in plain language and show them what matters for their specific situation.
Built partnerships with local accountants who appreciated that our students came to them better prepared. Started offering specialized tracks for different business types after realizing freelancers and shop owners face completely different challenges.
Running regular programs throughout the year with groups of 12-15 people. Small enough that everyone gets individual attention, large enough that people learn from each other's questions and situations.
We've changed our approach a few times over the years. These are the things that have stayed consistent because they keep proving themselves true.
Most financial education assumes you're starting from zero or already know the basics. Real people are somewhere in the messy middle. We work with whatever system you currently have—even if it's receipts in a shoebox.
The right question at the right time teaches more than any lecture. We spend more time helping people figure out what they actually need to know than trying to cover everything that might possibly be relevant someday.
Building financial literacy takes months, not weekends. Our programs run six to nine months because that's how long it takes to go through a few financial cycles and see patterns emerge in your own records.
Small team. Everyone here teaches and works directly with students. No separate sales people or customer service department—you'll work with the same people from your first question through program completion.
Lead Instructor
Spent twelve years doing bookkeeping for small businesses before switching to teaching. Got tired of seeing the same preventable mistakes and figured education made more sense than cleanup. Specializes in helping people who think they're "bad with numbers" realize that's not actually their problem.
Program Coordinator
Handles everything that makes programs actually run—scheduling, materials, student questions between sessions. Came from an operations background and treats financial education like project management: break it into steps, track progress, adjust when something isn't working.
